In a recent report from Exhibition News and Explori 55% of organisers said ‘understanding changing customer needs’ is a priority for them in the next year. Understanding your customer is a key part of any business though something which has traditionally been more difficult in events given we only have one major touch point with…
Over the last 12 months events have made a remarkable shift to digital offerings in the absence of their core products. Now as we see events start to return over the coming months the learnings from this move into digital will be integrated into physical events to create truly hybrid events, the ability to utilise…
With our high streets reopening and physical retail returning, there is one thing that won’t change – online shopping is here to stay! Our partners at Shopify have published their research on the evolving shopping behaviours in post-pandemic UK. The report is publicly available and we have made a copy available through the link below.…
