The Ecommerce opportunity for events

The Ecommerce opportunity for events

Ecommerce is a powerful tool which has only seen its reach accelerated by the pandemic with brands who historically resisted ecommerce admitting to its huge reach and potential and others doubling down. This huge potential is something which event organisers had not capitalised on though in the past year we have seen a number or…

World Economic Forum

Next-Generation Business Models A Guide to Digital Marketplaces

The World Economic Forum’s Digital Transformation Program have today published their report outlining the next-generation of business models. The report provides a comprehensive guide on digital marketplaces highlighting the requirements for businesses to proactively leverage the opportunities presented by online marketplaces or to risk being left behind by those who already are. This guidebook provides…

‘See you next year’ is dead

The obligatory sign hanging over the event exit reading ‘See you next year’ usually, accompanied by a message offering a discount if you book your tickets for next year now, has been a staple of event for as long as I’ve been attending and one thing I hope covid has taken as a casualty, here’s…