Ecommerce is a powerful tool which has only seen its reach accelerated by the pandemic with brands who historically resisted ecommerce admitting to its huge reach and potential and others doubling down. This huge potential is something which event organisers had not capitalised on though in the past year we have seen a number or event marketplaces cropping up as organisers recognise the value they can add to their event such as–
- Generate a new source of revenue
- Expand the visitor database
- Drive exhibitor and visitor engagement 365 days a year
Previously setting up an event marketplace and venturing into e-commerce was difficult for event organisers as there weren’t any pre-built solutions that met their needs. This would mean hiring a team of developers to build a system, paying lawyers to draw up the complicated contracts required, setting up a team to offer technical support to the exhibitors etc. All this is made simple with ShowShoppa, we handle all the technical and legal hassle so you can focus marketing your marketplace to your visitors.
If you’d like to learn more about how marketplaces work and can benefit your event you can download our eBook here or get in touch with us.