FFAIR and ShowShoppa have announced a new partnership agreement for their platforms, which target exhibitors and event customers.
FFAIR is a combined online exhibitor manual and supplier marketplace. ShowShoppa, meanwhile, provides organisers with a curated, year-round online marketplace.
The two companies will link their platforms to allow organisers, exhibitors and event attendees to take advantage of the functionality of both platforms.
“It’s about creating a seamless experience for exhibitors,” said ShowShoppa CEO Brenda Hobday. “This will allow organisers to add more benefits for their exhibitors. Exhibitors will be able to connect more meaningfully with a show audience, both at the show, and afterwards.”
FFAIR CEO and chief product officer Adam Jones added: “We saw a lot of synergy with what ShowShoppa are doing, and saw a great opportunity to allow exhibitions to serve exhibitors and engage consumers. This will really help shows improve their brand reach.”
The deal, signed at International Confex at ExCeL last week, comes after ShowShoppa signed a partnership with revenue generating event website company ASP.