Following the successful North American launch of ShowShoppa last month, two new marketplaces have gone live opening new ecommerce opportunities to an even wider number of exhibitors and their customers.
The Southern Christmas Show, now in its 55th year, hosts over 440 vendors & 113,000 shoppers through it’s doors at the Park Expo and Conference Center in Charlotte, North Carolina. With such a strong support for the event, an online marketplace is now the perfect opportunity to ensure that shoppers have access to all the vendors once the live event has closed to purchase all those extra Christmas gifts they missed on the day or for those who were unable to make a visit to the event in person.
The Cincinnati Holiday Market is “the” Christmas event in Ohio, hosting over 300 vendors and 30,000 shoppers in its 21st year. The launch of the marketplace has given vendors the opportunity to continue to drive sales after the event, maintaining engagement with the event and the shoppers long after the doors close at the Duke Energy Convention Center.
Online marketplaces, or digital malls, as they are sometimes called, are becoming a more effective acquisition tool for retailers and brands. In a recent survey by Digital Commerce 360, 57% of people asked indicated they had purchased directly from a brand after discovering the seller on a marketplace representing a massive increase from just 32% in 2016.
Total ecommerce marketplace sales were up 41% in 2020 over 2019 and even stripping out the retail giants like Amazon, Walmart and Target this figure was still at a massive 37.7% year on year.
By aligning a digital mall to your event, you can be a part of this trend and open up even more sales opportunities to your exhibitors, all year round!
Follow the links below to view the new marketplaces –