The Photography Show used ShowShoppa’s versatile marketplace platform to embed a fully branded store within the show’s website, creating an immersive shopping experience where visitors can browse by category, visit individual exhibitors’ shops or search for specific products.
Hazel Soper, Group Marketing Manager at Future Plc, was delighted with the overall impact of the store on the Show’s success “Our virtual event shop looked really slick and enabled us to support our exhibitors by offering visitors a much more direct route to purchasing kit..”
The store’s smooth integration with the virtual Photography Show allowed visitors to engage meaningfully with exhibitors, meeting to indulge in their mutual interest and discuss the photography equipment on offer and then shopping around to compare the available products’ prices and features before finally purchasing the items they wanted – without ever needing to leave the site. This increased exhibitors’ revenue as visitors were kept within the loop of the show’s online experience, also benefiting Future with significant sales commission revenue and magazine subscriptions.
Commenting on the store set-up Hazel added “The team behind the shop was great and the platform worked well for everyone involved.” The Photography Show pop-up store, Spring Shoots, is currently available at www.photographyshow.shop/