Media 10, one of the UK’s leading event organisers, has launched the industry’s first dedicated eCommerce platform for their Cake and Bake Show – using ShowShoppa marketplace platform.
ShowShoppa is a new revenue stream for the event organiser by charging commission on every exhibitor product or service sold to buyers through their event marketplace.
Media 10, Marketing Director, Rob Nathan, explained: “At Media 10 we were looking for a solution for our e-commerce needs. Nothing we had seen had either been robust enough nor economical but after speaking with and demo-ing the Showshoppa platform it soon became apparent that this was the perfect fit for our needs.
“I am delighted with how quickly and efficiently the process has been – it really is a very clever piece of kit that enables us to deliver another arm to our portfolio without the need for significant investment and can start to work in a very short timeframe. I’m delighted to be working with Showshoppa on Media 10 events and I am sure that many other companies in our sector will see the benefits of the software in the very near future.”
ShowShoppa’s CEO Brenda Hobday explains that the platform is a new way for the industry to generate revenue for their event brands, and it also compliments live events.
She said: “It has taken us two years to develop a platform that supports the immediate needs of the UK event industry. Many organisers have been trying different ways to generate revenue for their businesses with varying degrees of success.
“ShowShoppa approaches the revenue problem differently, by going ‘back to basics’ and doing what event organisers do by sell products and services directly to buyers 365.
“By creating a marketplace for your event, you not only drive revenue for an event by charging commission on sales, but you financially protect your exhibitors, and you capture new active buyer data for your next event too.”
The Cake and Bake Show takes place from 1-3 October, 2021 at ExCeL London. To view the Cake and bake Shop click here.
ShowShoppa is the only eCommerce platform for event organisers in the UK that generates revenue for event organisers by charging exhibitors commission on every sale. The platform also generates much-needed revenue for exhibitors who are equally struggling to survive in todays economic climate. The marketplace platform also supports marketing teams by capturing GDPR compliant buying data through transactions and product enquiries boosting the potential visitors event marketers can market their events to. ShowShoppa also supports event organiser sales teams by adding value to exhibiting at events, generating measurable revenue for exhibitors, and providing helpful performance by exhibitor analytics.
To find out more about ShowShoppa go to www.ShowShoppa.com
Or see the UK’s first eCommerce platform at https://shop.thecakeandbakeshow.co.uk/collections/all