The World’s longest running consumer show, the Ideal Home Show, has launched an online shop selling the show’s products directly to its visitors.
The new Ideal Home Show Shop is a new way that leading B2C organiser Media 10 can generate additional revenue for the brand by selling exhibitor products all year round.
Media 10 launched the new shop using event organiser marketplace system ShowShoppa. ShowShoppa is built specifically for event organisers where an event can create a branded eCommerce business within just a few weeks.
By charging commission on all sales through ShowShoppa organisers can replicate their show model online with little risk or investment. The platform also creates a huge resource of products for marketing teams, and captures GDPR compliant data of active buyers through each transaction made.
Marketing Director Rob Nathan at Media 10 said: “At Media 10 we were looking for a solution for our e-commerce needs. Nothing we had seen had either been robust enough nor economical but after speaking with and demo-ing the Showshoppa platform it soon became apparent that this was the perfect fit for our needs.
“I am delighted with how quickly and efficiently the process has been – it really is a very clever piece of kit that enables us to deliver another arm to our portfolio without the need for significant investment and can start to work in a very short timeframe. I’m delighted to be working with Showshoppa on Media 10 events and I am sure that many other companies in our sector will see the benefits of the software in the very near future.”
ShowShoppa’s CEO Brenda Hobday explains that the platform is a new way for the industry to generate revenue for their event brands, and it also compliments live events. She said: “It has taken us two years to develop a platform that supports the immediate needs of the UK event industry. Many organisers have been trying different ways to generate revenue for their businesses with varying degrees of success.
“ShowShoppa approaches the revenue problem differently, by going ‘back to basics’ and doing what event organisers do by selling products and services directly to buyers 365. By creating a marketplace for an event, you not only drive revenue for an event by charging commission on sales, but you financially protect your exhibitors, and you capture new active buyer data for your next event too.”
The Ideal Home Show takes place from 26 Mar – 11 April, 2021, Olympia London
About ShowShoppa
ShowShoppa is the only eCommerce platform for event organisers in the UK that generates revenue for event organisers by charging exhibitors commission on every sale. The platform also generates much-needed revenue for exhibitors who are equally struggling to survive in today’s economic climate. The marketplace platform also supports marketing teams by capturing GDPR compliant buying data through transactions and product enquiries boosting the potential visitors event marketers can market their events to. ShowShoppa also supports event organiser sales teams by adding value to exhibiting at events, generating measurable revenue for exhibitors, and providing helpful performance by exhibitor analytics.
To find out more about ShowShoppa go to www.ShowShoppa.com
Or see the Ideal Home Show Shop at www.idealhomeshowshop.co.uk
