The Game Fair, attracting around 1,000 exhibitors and 120,000 visitors to Ragley Hall, Warwickshre, has signed up to use the new marketplace platform by ShowShoppa.
James Gower, MD at The Game Fair said: “ShowShoppa is the ideal platform for us to add value for many of our customers who rely on our event to generate sales for them. Creating The Game Fair Shop on our website, where our customers can trade all year round has huge advantages for us as an event organiser because we are continuing to connect our visitors with our exhibitors and generate much-needed revenues for them and ultimately for us too.”
“Using ShowShoppa also has the added benefit of keeping these exhibitor relationships buoyant and creating a new resource of product imagery for our marketing teams too.”
The Game Fair, which has a whopping 3.5 milles of shop front space to see at the show, will now replicate the experience for visitors online by creating The Game Fair Shop, and open up new ways for their visitors to buy the event exhibitor’s products. The company is also planning to use the active buyer data captured through their shop transactions for marketing the main event in July 2021.